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#1 02.04.10 4:26pm

Ken
Member
From: Clinton, MA
Registered: 10.02.04
Posts: 4318
Website

Comcast rebrands itself as Xfinity

Random thoughts:

1. How many focus groups did it take to arrive at that name?
2. Any chance they will re-brand their exorbitant prices?

"This re-branding comes as Comcast has struggled to rebuild its reputation because of poor service and problems with its network that resulted in telephone and Internet outages. Its customer-satisfaction rating is among the lowest in the industry, but it has improved slightly in the last year."

http://www.philly.com/inquirer/business … _logo.html

3. Trust me when I say this, but changing a product's name does not make it a better product.


Formerly a pizza repairman turned psychologist!

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#2 02.05.10 9:47am

Denise Rousseau
Member
Registered: 10.17.04
Posts: 935

Re: Comcast rebrands itself as Xfinity

Ken wrote:

Random thoughts:

1. How many focus groups did it take to arrive at that name?
2. Any chance they will re-brand their exorbitant prices?

"This re-branding comes as Comcast has struggled to rebuild its reputation because of poor service and problems with its network that resulted in telephone and Internet outages. Its customer-satisfaction rating is among the lowest in the industry, but it has improved slightly in the last year."

http://www.philly.com/inquirer/business … _logo.html

3. Trust me when I say this, but changing a product's name does not make it a better product.

In responce to #3...REALLY...i'm shocked!!!!   yikes


Don't blow out another man's candle to make yours shine brighter.

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#3 02.05.10 6:15pm

CET
Member
Registered: 11.17.07
Posts: 377

Re: Comcast rebrands itself as Xfinity

Ken wrote:

Random thoughts:

1. How many focus groups did it take to arrive at that name?
2. Any chance they will re-brand their exorbitant prices?

"This re-branding comes as Comcast has struggled to rebuild its reputation because of poor service and problems with its network that resulted in telephone and Internet outages. Its customer-satisfaction rating is among the lowest in the industry, but it has improved slightly in the last year."

http://www.philly.com/inquirer/business … _logo.html

3. Trust me when I say this, but changing a product's name does not make it a better product.

Does this mean a change in all the literature (letterheads, business cards, Web sites) one has with a screen name @comcast.net

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#4 02.05.10 6:34pm

Ken
Member
From: Clinton, MA
Registered: 10.02.04
Posts: 4318
Website

Re: Comcast rebrands itself as Xfinity

CET wrote:

Does this mean a change in all the literature (letterheads, business cards, Web sites) one has with a screen name @comcast.net

From the article: "Comcast officials said the new brand name would not change any customer's e-mail address."


Formerly a pizza repairman turned psychologist!

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#5 02.05.10 6:46pm

Denise Rousseau
Member
Registered: 10.17.04
Posts: 935

Re: Comcast rebrands itself as Xfinity

So how do you pronounce the new name???


Don't blow out another man's candle to make yours shine brighter.

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#6 02.05.10 6:54pm

Ken
Member
From: Clinton, MA
Registered: 10.02.04
Posts: 4318
Website

Re: Comcast rebrands itself as Xfinity

Xfinity = Like Infinity, but with an X


Formerly a pizza repairman turned psychologist!

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#7 02.06.10 5:50pm

CET
Member
Registered: 11.17.07
Posts: 377

Re: Comcast rebrands itself as Xfinity

Ken wrote:

CET wrote:

Does this mean a change in all the literature (letterheads, business cards, Web sites) one has with a screen name @comcast.net

From the article: "Comcast officials said the new brand name would not change any customer's e-mail address."

Thanks; that's a relief.

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#8 03.12.10 12:20pm

brian
Member
Registered: 06.11.07
Posts: 89

Re: Comcast rebrands itself as Xfinity

I don't think they are changing the name of the company, just the name of the service.  They are working on network changes to increase speed so they can compete with FIOS.

http://www.pcmag.com/article2/0,2817,2358807,00.asp

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#9 03.12.10 12:31pm

Bob H.
Member
From: Chestnut St.
Registered: 05.19.09
Posts: 8

Re: Comcast rebrands itself as Xfinity

Probably only means an increase in Price. One of these days they will find a way to bill us for Air...

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#10 03.12.10 3:38pm

bugs942
Guest

Re: Comcast rebrands itself as Xfinity

We have been very happy with our comcast service, and changed our phone over last year ...no issues on our end....and my thought is it is no more expensive then any other service....

 

#11 03.13.10 8:27am

DanMnz
Member
From: Clinton
Registered: 04.23.07
Posts: 1201
Website

Re: Comcast rebrands itself as Xfinity

bugs942 wrote:

..and my thought is it is no more expensive then any other service....

My thoughts exactly. However we use Comcast, had Verizon years ago, and have the same pros/cons with both companies. We're with Comcast now because of the on demand service.

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#12 03.13.10 5:13pm

CET
Member
Registered: 11.17.07
Posts: 377

Re: Comcast rebrands itself as Xfinity

DanMnz wrote:

bugs942 wrote:

..and my thought is it is no more expensive then any other service....

My thoughts exactly. However we use Comcast, had Verizon years ago, and have the same pros/cons with both companies. We're with Comcast now because of the on demand service.

I've had loads of trouble with the digital box that Comcast requires for cable channels. My downstairs TV worked fine but the one upstairs kept conking out and showing no picture, just blue sections at the top and bottom saying picture would be on soon, which it never was.

One Comcast tech came and spent an hour going from cellar to second floor and could not find the problem. He finally said to turn the TV off for two days while something was downloaded from somewhere. It came back on for a few days after that and conked out again. Finally, a Comcast tech found the problem--the cable running from the pole across the street was not high enough or low enough (that's how technically proficient I am) that was causing the problem.

I must have made six or seven calls to Comcast trying to straighten out this problem. The implication from Comcast reps in the office is that you or your TV is the problem. They are going to give me some credit on my bill but it may not be enough to cover the time that the TV could not be viewed. These are not the same digital boxes that were required on January 1, but are probably a product designed to eventually force everyone to take the more expensive packages. I have only basic and that is enough for me. I watch very little TV. I find the Internet more interesting.

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#13 03.14.10 8:15am

littlebirdie
Member
From: Clinton, MA
Registered: 05.21.09
Posts: 145

Re: Comcast rebrands itself as Xfinity

They can call themselves and their cable service whatever they want, if they don't fix their pathetically poor customer service it won't make a difference.  We need a little competition in this town...instead of one service there should be a choice.  I can guarantee I would not choose Comcast...ever.

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#14 03.14.10 10:49am

DanMnz
Member
From: Clinton
Registered: 04.23.07
Posts: 1201
Website

Re: Comcast rebrands itself as Xfinity

I'm about to cancel the TV service all together and just use the laptop on the TV for free. With all the free TV shows online now, paying for them on the screen doesn't make sense to us anymore. It's not worth the $80 or more + frustration on a daily basis. Plus, we're never around when our shows are on anyways, and I'm forced to play catch up online.

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#15 03.14.10 2:08pm

CET
Member
Registered: 11.17.07
Posts: 377

Re: Comcast rebrands itself as Xfinity

littlebirdie wrote:

They can call themselves and their cable service whatever they want, if they don't fix their pathetically poor customer service it won't make a difference.  We need a little competition in this town...instead of one service there should be a choice.  I can guarantee I would not choose Comcast...ever.

Amen to that!

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#16 03.14.10 2:11pm

CET
Member
Registered: 11.17.07
Posts: 377

Re: Comcast rebrands itself as Xfinity

DanMnz wrote:

I'm about to cancel the TV service all together and just use the laptop on the TV for free. With all the free TV shows online now, paying for them on the screen doesn't make sense to us anymore. It's not worth the $80 or more + frustration on a daily basis. Plus, we're never around when our shows are on anyways, and I'm forced to play catch up online.

Sounds good to me. If I watched TV more I'd switch to something different. It's frustrating to pay for Comcast's errors.

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